| Client
Company
Swiss based global market leader in Electromagnetic Compatibility
Market
Electronic and electrical original equipment manufacturers (OEM's)
and test laboratories
Objective
Product launch of innovative hand-held Electrostatic Discharge test
system
Solution
Press lunch at prestige location. Presentation by Swiss Product
Manager. Live demonstration of product capabilities
Response
Extensive coverage in print and electronic media
Invitations for technical articles, international standards review
and application case studies
"We have used Proactive Marketing
for over two years with great success. John's superb contacts within
the industry coupled with his ability to decipher technical issues
into a clear concise press release have consistently kept the Schaffner
name on the pages of our target publications."
Andy
Kotas
Marketing Manager: Schaffner Limited
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