Search engine optimisation (SEO) is where we aim to help your website rank better in search engines for related keyword phrases. When we build your website, we always consider the text you have supplied and offer advise and suggestions to make it more favourable to Google and other search engines.
When building your website we also offer a starter SEO package to get you going with a number of important items. We create a Google account for you so we can install Google Analytics to track visitors to your website; we set up Google Webmaster Tools which gives feedback on the health and other aspects of your website; we submit XML sitemaps to make sure the search engines reach and index all of your website pages; and we also create a Google+ Business page for you – this gives you additional exposure in the search engine.
We can also offer a monthly service to try and improve your site so that it keeps ahead of your competitors who are trying to reach the top on the same key phrases. SEO is a service that takes time to get to the top, and also, once you are there it doesn’t stop. SEO needs to be maintained to ensure you can keep the good ranking in the search engines.
While off-site SEO is an optional extra, in our opinion it is one of the cheapest forms of marketing that any business can undertake and therefore should be considered by most businesses. Due to the on-going work required for off-site SEO we make a monthly charge related to the keywords that you want us to target.
Other options to consider as part of your SEO strategy are email marketing to keep in touch with your clients on a regular basis; social media – maintaining and developing regular contact with twitter and Facebook, together with Google+.